Tapping into the Spirit
When designing the "Harajuku Cowboy" I wanted to take something that's already in existence and shift it's DNA slightly just enough to create new aesthetics that standout. Taking it from a grounded level to a stratosphere level. It was a pretty easy chose in selecting the western denim shirt as the first product to implement this design formula to. A large part of that choice is due to my own DNA of having a bit of country boy in me. So the style and spirit of the shirt I naturally gravitated to. I also wanted to help boost the spirit of the individual that wears it. For example the cowboy that's riding the bull wants to be flamboyant on that bull. Prior to getting on that bull; and after your performance whether good or bad. I'm gonna make you standout.